MTV is switching from Booze and Bikinis to Do good singers and hard working students and employees. An article in the Christian Science monitor by by Morley Winograd and Michael D. Hais, they not that MTV was losing ratings and money by catering to one demographic.

Millennials, born 1983-2003, are a more tolerant, hard working and high expectation generation. They are not stuck on race, but the thinking is we can get along with anyone. A combination high tech skills, hard working effort, move up quickly, but loyal to family and friends. If they were raised by Gen X parents, they grew up with both parents together, as the divorce rate is less in Gen Xers than with Baby Boomers. More stable family led to stronger family and friend ties.

Will Corporate America change like MYV? Millennials are pushing for different work hours, (not 9-5), a combination of flextime, or even split day: Come to work, go home, then go back to work. Their loyalty lies with how they are treated and skills learned, along with social activism of the company.

How flexible are your company rules related to work schedules? What are you doing currently to handle the clash of generations at your workplace? Are your employees griping about differences in work ethic, or embracing change and fluidity?

Please comment, and contact Dr. Brian Grossman for more information on how company can grow with the generational changes and collisions ahead.