How do you make your words stand out?

In today’s overwhelmed society, standing out is difficult. Even being heard is a challenge. Most people are on overload of messages, most of which claim to be critical. Even the body member enlarging offers demand immediate recognition for the importance they bring to your life.

So how can we use mere words to stand out? Often the speaker resorts to outrageous or egregious statements that are perceived by others as threatening or offensive. For example, today when Senator Charles Grassley suggested that AIG executives resign or commit suicide. To some this was an excellent win/win idea. But to most of us, it only increased anxiety or mistrust in our leaders. We rely on leaders, and high profile leaders to provide focused and accurate communication. Comments such as this one only turn people off and tune people out. At work and at home. The next statement by another leader may very well contain the ingredients of sound business judgment and a way forward. But the audience is already tuned out and misses it entirely.

So for success in your communications, speak strongly, speak clearly, and speak with conviction. More importantly, use dynamic, positive phrases crafted to achieve the kind of response you want and reaction you need. That way you won’t have to choose between suicide and resignation.

Dr. Brian Grossman is an expert in communication in leadership and communication techniques. He has taught seminars in these areas for the last ten years. Contact Dr. Brian at DrBrian@DrBrianGrossman.com